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Jared Martin answers questions posed by V8TV at the 2013 SEMA. He clarifies common misconceptions of synthetic engine oil, and introduces Royal Purple Max-Tane diesel additive and Max-Boost octane booster.

Note: Improvements in performance depend on the vehicle, it’s condition and how it’s used. This video is not intended to imply that all users will experience the same performance gain by upgrading to Royal Purple.