Excessive heat is an engine’s nemesis. The good news? Preventing overheating is as simple as knowing the right product to use. Most cars and trucks rely on a basic mixture of antifreeze and water, but in many climates and under certain conditions, standard coolant alone cannot always protect against dangerously high engine temperatures.

Adding Purple Ice to radiator coolant streamlines heat transfer, creating a dramatic reduction in hot spots that can lead to engine failure.

When we tested Purple Ice in a 350-cubic inch V8 engine, we achieved average engine temps of less than 200°F—compare that to nearly 230°F in an engine relying on just antifreeze and water, and you’ll understand why motorsports professionals choose Purple Ice, an advanced coolant additive, to protect their vehicles against heat.

For peace of mind, keep cool with Purple Ice.